BMW i, partner of MIA Fair since its second edition, confirms its participation, promoting the photographic competition Born Electric by BMW i, in conjunction with MIA Fair and Nikon Italia. The entrants in the on-line competition – http://bornelectric.bmw.it/ – were required to submit photographs on the theme of sustainable mobility, the focus of the environmental philosophy developed by BMW and by the sub brand BMW i, via the production of low emission vehicles, like the new electric city car BMW i3. The winner was selected by a committee during MIA Fair.
The winning image of the competition BORN ELECTRIC by BMW i was that by Marco Manara since it stood out for the originality and creativity with which he developed the theme of the competition: the contemporary and future perspective of energy and environmental sustainability in the urban context. The message sent by Marco Manara “Green energy for a better future” complements the aesthetic value of the image, which is able to interpret a future that the author himself hopes will be better thanks to new technologies developed by BMW.
Marco Manara – winner – Energia verde per un futuro migliore